Week 1

Ihi /Wehi

Identifying Ihi/Wehi components from examples:

Ihi:
Old style colours and illustrations.
Black and white with a hint of yellow.
Motorcycle is dominant.
Diagonal axis.
Angles used to make child seem small.


Wehi:
Sense of danger. Fast moving/speeding.
Exclamation mark used to create urgency/authority
Positioning portrays child is small and about to be squished.

Ihi:
Bright colours.
Soft edges.
Cartoon.
Relationship.
Dominant toothbrush


Wehi:
Fun. Sex. Funky. Embrace. Pleasure.
Brushing teeth is fun.

 


Ihi:
Faded colours.
Photo.
Warning sign.


Wehi:
Sense of danger.
Private.
Women's Rights.
Personal.
Morbid.
Damaged.
Scientific.
Dead.
Autopsy.
Cold.